Privacy-focused Brave browser, which hopes to change the way online advertising works by incentivizing the user, finally launches its official version 1.0 after 4 years in beta.
Brave, a privacy-oriented web browser, closely tied to the cryptocurrency known as Basic Attention Token (BAT), has finally announced its official launch after spending four years in beta. According to that recent announcement, the browser has made its official version 1.0 ready for download for numerous devices and systems, including Windows 10, Linux, macOS, Android, and iOS.
Now 8 million monthly active users for Brave, & nearly 400 privacy-preserving ad campaigns (with a stellar 14% click-through rate, compared to 2% industry average)! Thank you to all our users and partners as we expand our platform for a better Internet. https://t.co/OQYOXLtlkl
— Brave Software (@brave) October 16, 2019
The browser’s developers took their time to polish their product, and enable all of the promised features. The most anticipated such features are their opt-in ad platform and Brave Rewards, which provide users with a small amount of BAT tokens for watching ads.
Development and Launch
The development of the Brave browser took quite a lot of time. According to one of the firm’s business directors, Des Martin, most other companies come out of beta very quickly. However, the company decided to move at a slower pace and deliberately remain methodical. The company did not want to roll out of beta without having its browser’s features available to everyone.
As mentioned, one of the most anticipated of these features is Brave Rewards, which the browser introduced earlier this year. The feature aligns with the browser’s goal to revolutionize the way online advertising works. Instead of forcing the user to watch ads throughout their browsing session, Brave blocks them completely by default.
However, the browser also allows users to enable a rewards system that provides small portions of BAT token to anyone who takes the time to willingly watch some of the ads. That way, it hopes to provide companies with exposure, while cutting out the middlemen such as social media platforms, which charge massive amounts of money for advertising.
Brave Browser’s User Base Growing
So far, around 14% of the browser’s users were willing to expose themselves to ads, which is significantly more than what Google AdWords sees, which is about two percent. Of course, Brave also has fewer users than Chrome as of yet, even though its user count grew to 8.7 million per month. At the same time, the number of daily users sits at around 3 million.
Martin also stated that Brave users from western countries make around $7-$10 per month from ads.
Do you use the Brave browser? Did you try out its Rewards feature yet? Let us know in the comments below.
Images are courtesy of Shutterstock, Twitter, Brave.